Ofer Rubin

Over the past 2 decades I have assembled and led creative teams across multiple high growth companies, with solutions ranging from Augmented, Virtual and Mixed Reality (XR) products for leading global online retailers, developing real time motion capture solutions, sensor-based arcade games, online 3D games, and more.

Providing growth solutions for enterprises using 3D/XR

With over 2 decades in the 3D industry, serving as VP of 3D innovations, VP of Content, Director of 3D Growth, to name a few, with some of the leading technology and e-commerce companies around the globe, I delivered solutions ranging from developing real time motion capture, sensor-based arcade games, online 3D games, and more.

Helping clients utilize their technologies to help improve products quality, scale production processes, create new business strategies that utilize their strengths, assessing organization structure, devising new processes and either managing internal teams or forming outsource teams.

Working with AI and Algorithm teams, Product teams, and Sales to advise best 3D and XR solutions and processes.

I was the founder of RealeyeZ3D, a pioneer in 3D user experience for the online Jewelry retail market, and HandsUp Animation, which completed a broad range of 3D animation projects in Israel and abroad..

Currently a member of the VRARA Association.

A graduate from the Department of Industrial Design at the Bezalel Academy.


3D Growth & Innovation Advisor

Led the business strategy plan, improving the current deliverables, and helped the company pivot and create a strategy to use the unique proprietary technology into new market verticals.

3D Content & Operations Advisor

Assessing new business verticals that include digital asset flow from high-level estimations, setting goals, milestones, 3D content team org structure, hiring

and training middle management and teams.

VP of 3D Innovation Advisor

Worked with senior management and led the business scale-up efforts within the existing home-commerce vertical, and evaluated additional verticals for future company growth.

Director of 3D Network Growth Advisor

Led the business scale-up efforts within the existing home-commerce vertical, managed 3D operations, hired management teams, and evaluated additional verticals for future company growth. Advising and deciding on platform solutions, creating new work processes, resolving scale-up challenges, and restructuring the 3D team.

VP (3D/AR) Content

Joined the company at it's infancy, and tasked with scaling up the company’s 3D capabilities and platform all while delivering profitability at large-scale production. Created 3D and QA teams, setting goals and OKR's, data parameters and analysis.

Head of 3D & Avatars Advisor

Joined the company in its infancy to deliver AI solutions and prove the Company’s technological capability to create real-time 3D Avatars based on actual users in a scalable way, built and manage the 3D avatar internal teams, and outsource teams.

CEO and Founder

RealeyeZ3D was the pioneer in online 3D solutions for luxury brands. Founded and scaled up the businesses organically from concept to profitability, achieving several million $ in global sales. Clients included:

CEO and Founder

Handsup! delivered high-end 3D animation solutions to advertising agencies, marketing videos, music videos and more.


Tel Aviv



Tel Aviv 


Tel Aviv

HandsUP Design & Animation

Tel Aviv


Tel Aviv