Posted on February 16, 2012 by Erlend Bakke

Do you remember the time back when having your products in 3D was the trend?
That providing the highest resolution product photography for your jewelry was the luxury in e-retail. Time flies so fast that the whole e-retail industry has turned interactive in just a few months.

Is video part of your internet marketing strategy yet? 2D pictures and text are likely to be ignored, which is why at RealeyeZ we keep moving forward at a fast pace to provide clients with 3D animation in flash, mobile, and movie to meet consumer growing demands for video product information – when and where they want to shop online.

Check out the video highlights from Cisco’s Cisco Visual Networking Index: Forecast and Methodology, 2010-2015.

Did you know?

With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)

How many of these 12 video SEO tips detailed below are you doing?

Posted by GRANT CROWELL On AUGUST 19, 2011
Video Commerce Org.

Now that Nielsen stats confirm that 37% of US mobile consumers have Smartphones, the relentless pressure is rising even higher to take customer mobile web experience seriously.

According to reporting in Luxury Daily “69 percent of people surveyed indicated that a bad experience with a brand’s mobile application results in negative perception about the brand…Also, 73 percent of mobile users surveyed said that they expected a brand’s mobile app to be easier to use than their Web site.”

The facts are out: “Google reports that 79 percent of smartphone owners use their phones while shopping to seek product and pricing information, and 90 percent of smartphone searches result in an action, such as on-the-spot purchase or visit to a business… and nothing captivates consumers on the small screen such as video…”

Read on about this fascinating coverage by Invodo CEO, Craig Wax, on why supplying mobile visitors with video is crucial.
“Mobile commerce is taking off, with or without you.”

At RealeyeZ we’ve recently introduced a double mobile Apple-compatible solution: For the best quality, we recommend RealHD 3D animations that can be implemented inside a client’s native app. But we also offer a mobile web solution that will allow web visitors on iPads and iPhones to view RealHD 3D animations, when flash doesn’t work.

Here’s an interesting article from Jonathan Toland who reported to Luxury Daily who gives insights on how native apps compare to mobile web solutions and why we all need to think it through carefully before choosing.

At RealeyeZ we’re delighted to see yet another huge retail move into video product information – and this time, it’s AMAZON! Check out their splashy entry into 360 degree view video on fashion items, in partnership with MyHabit…

The new report on iPad potential for retailers includes exciting statistics like 41% of consumers likely to purchase an iPad for shopping.

RealHDR ‘s new iPad solution gives shoppers the “product discovery, impulse buying and shared purchasing” explained in this article.

The E-tailing Group’s 10th Annual Merchants Survey reported significant increases in all 5 Visualization/Media Rich features considered valuable to online buyers, and RealeyeZ 3D animations feature all of them, in our single RealHD™solution: Alternative views, Zoom, Video, Color Change, and Viewing on body.

Read how merchants are using rich media in innovative ways to connect with eager buyers online.

Ian Snead - Guest Expert

When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales. These traffic driving activities can be costly if you are not converting so it’s essential that your website is engaging.