online

By Rachel Lamb, Luxury Daily,
March 1, 2011

Luxury marketers must maintain a consistent brand image, keeping in mind aesthetics, customer service, option to purchase and performance in their mobile Web design strategy. Here are some best practices.

Brands must strive to keep their consumers happy with easy-to-navigate, functional and aesthetically pleasing Web sites. These can help drive sales both online and in retail locations.

By Rachel Lamb, Luxury Daily

Luxury brands must incorporate video into their online marketing, using it on their Web sites, blogs and social media pages to entice consumers with visually appealing rich-media content.

Videos entice consumers to look around a Web site, leading them to spend more time there and bringing them closer to purchase. They also add value and aesthetics to a Web site and help a brand to convey its rich glamor, which could help to compete against other brands attempting to lure the same audience to their sites.

By Matt Schmitt and Carrie Chitsey
From Luxury Daily

The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.
Today’s ever-increasing digital lifestyle has created an empowered and demanding consumer who receives news online, pays the water bill without lifting a pen and chats with friends in 160-character texts.