By Giselle Tsirulnik, Luxury Daily
Luxury brands must recognize the growing demand for customer engagement across multiple channels as consumers become increasingly comfortable making purchases on mobile.
Without an optimized mobile presence, luxury brands risk losing customers and sales to a poor user experience. So far companies such as Chanel, Marc Jacobs and Tory Burch have mobile-optimized sites but the majority of high-end brands are absent on the mobile Web.