Over the years, I have worked with a great number of online jewelry stores, noting that there are a number of factors that serve to significantly increase their sales. I will share some of these in this post.
Information - It is vital to provide customers with as much information about the products as you possibly can. Online consumers are very demanding, moving on from sites that do not provide them with the quick, accessible information they need in order to make a purchase. The more information you provide, the more likely you are to make sales, with this point especially important with luxury items such as jewelry.
Usability - This point is relevant to the one above, with special importance attached to how quickly and easily your users will be able to find your information. Make it as easy as possible for potential customers to find the information they need with clear and simple navigation and logical products display. The clearer the information you provide is, the more sales you will make.
Purchasing Experience - It is vitally important to provide an interesting and interactive purchasing experience in almost any online store, yet it is even more important in the field of jewelry and other luxury goods. Offline stores often provide great purchasing experiences, but websites have to provide an alternative, yet equally satisfying experience. The latest and most exciting trend in online jewelry retail comes in the form of 3D jewelry display, which allows the customer to see the piece from every angle in high quality.
Of the three factors listed above, I believe that a good purchasing experience holds the most promise for increasing sales in online jewelry stores. Indeed, over the past few years, advancements in 3D graphic technology and 3D product display online have allowed jewelry stores to greatly improve their customers' online purchasing experience, thus raising sales significantly.
Until recently, most interactions betweens online stores and their customers have occurred in 2 dimensions. Many customers, especially in the fields of jewelry retail and other luxury items, are deterred from making purchases over the internet, as they find it difficult to see how a jewelry piece will look on them by looking at pictures. However, 3D product display changes all that, allowing the customer to see the piece, turn it around, inspect it from many angles and even see how pieces look on their body, affording a “you are there” feel, galvanizing their decision to make a purchase.
These advances in 3D product display technology have created an atmosphere in which jewelry retailers cannot afford to be left behind, and many are responding to the growing consumer appetite for enhanced purchasing experiences by using 3D product displays in their online jewelry stores to promote and demonstrate their products. Over the years I have personally seen how my customers have increased their sales by hundreds of percents by using this technology.
My company, Realeyez3D, is a market leader in the field of online 3D jewelry display catering mostly to online jewelry stores and we use many of the latest technological advances in 3D graphic display online.
If you have any question about 3D product display or would like to share your experience with it please let me know, I'd love to hear your thoughts!
Ofer Rubin, CEO,
RealeyeZ3D
