Innovating with video e-commerce
In a very interesting article about video e-commerce, online retailers are saying they are seeing a growing need from consumers for online videos displaying the products for sale.
This they say is both for differentiating themselves from the competitors and to keep up with the continuing rise of expectations of consumers for the online shopping experience.
“Consumers rank other purchase decision-making tools, such as customer reviews, ahead of videos in importance,” said Jeffrey Grau, eMarketer senior analyst and author of the new report “Video E-Commerce: Innovative Models Drive Sales. “But that has not discouraged retailers from quickly adding videos to their sites. They find that videos boost sales conversion rates and reduce abandoned shopping cart and product return rates.”
The proportion of the top 50 US online retailers offering videos jumped 378% in 2009 over the year before, according to a Forrester Research study, “Online Retailers’ Adoption of Online Video Content Is Ahead of Consumers’ Preferences,” published in November 2009. Last year over two-thirds of the biggest online retailers hosted videos.
to read the full article go here
